PR Programme - How To Generate Free Publicity For Your Business

Who will benefit from this course?        

This programme should equip business owner / managers with the knowledge and tactics of the PR trade and budget marketing. This training course will be run over 5 consecutive weeks delivered through a 3 hour workshop one evening per week.

Objectives:

The aim of the programme is to give individuals a clear, jargon free understanding of the PR industry and demonstrate practical ways to gain publicity that will work for your business. You will gain a fresh approach to PR while learning how to generate cost effective publicity, develop new ideas and be creative with your thinking.

Course Outline:

Each week participants will be given a PR task specific to their business.

Session 1: PR Made Simple Part 1

• What is PR
• How can it help your business?
• PR Vrs Advertising
• Case Studies

Session 2: PR Made Simple Part 2

• One to one PR with your customers
• One to one PR with your prospects
• Networking

Session 3: "Perfect" Press Releases

• Format of press releases
• Photography/Images
• Who should you send it to?
• What are the press looking for?

Session 4: On-Line PR

• What is On-Line PR?
• The value of On-Line PR?
• What are Social Networking sites?
• Improved use of company website
• Viral Campaign

Session 5: When you have to write a cheque to compliment PR?

• Photography
• Graphic design
• Printing
• Advertising

Course Facilitators:

Fuzion Communications is an award winning PR and Marketing Consultancy established in Tralee in 2000 with offices now in Cork, Kerry and Dublin. Fuzion was set up by Deirdre Waldron and Greg Canty. Deirdre is a PR & Marketing Professional with 20 years industry experience in both Ireland and the UK in a variety of sectors. Greg is one of the leading B2B bloggers in Ireland and a very highly sought after Social Media trainer and consultant.

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