Preparing Your Business To Exhibit At A Tradeshow
Who will benefit from this course?
The owner / manager of a business who is looking for a new route to market. The business type can be retail, distribution, manufacturing or service providers. This is a one day training course
Objectives:
Participants will be provided with a suite of ideas which you can use to promote your business and your product or service. You will be introduced to a structured approach to the process which will help eliminate a waste of finances and valuable time when attending tradeshows. Participants will be advised that you need to take the same approach to designing and delivering a trade show exhibition as you would do when preparing a very important presentation. You will see how financial considerations play an important part and with proper budgeting can save time and money.
Course Outline:
The lead up to the show:
- Objectives: what do you want to achieve
- Research: what shows match your requirements
- Design: layout, presentation, graphics
- Finance: ways of cutting your exhibition costs
During the show:
- Promotion: guidelines on how to promote before and during the show
- Managing the trade show: how will your stand be professional
- The stand itself: the best practice for a satisfactory outcome
Post trade show:
- Follow up: leads are no good without follow up
- Cost benefit analysis: establishing the true costs and benefits derived from the show
- The future: considerations worth noting
The Trainer:
This programme will be delivered by Tony McNally and is the result of 35 years real life experience in Sales & Marketing. Tony also holds qualifications in marketing and training. The programme is designed based on Tony's business background in both a self-employed capacity and as a senior executive.