Developing A Digital Marketing Strategy For Your Business in 2012

This seminar will highlight the role of management in creating an effective digital marketing plan.

How will the seminar achieve that?

By providing a non-technical management summary of how business leaders can take a more pro-active role in decision making regarding their digital presence.

Who will deliver the presentation?

The cutting edge advice and information in the road show presentation will be delivered by one of Ireland's top Digital Thought Leaders, Niall McKeown. Niall is the Commercial Director and Founder of iON and he will lead the seminar. Niall has been an Internet entrepreneur for over a decade and has experience in digital marketing strategies, sales, business growth, new product development and new technologies.

What will the seminar cover?

• The Digital Channels that Work In Your Industry
  Facebook, Twitter, Blogging, Pay-Per-Click... What channel works best for your business? The presentation gives unique insight in figuring out the best tools for your business.
• Getting Attention to Converting the Opportunity
  While your business is obsessed with getting new customers, your new customers are obsessed with getting answers to their questions.The presentation illustrates how offline messaging fails online and gives top tips in how to improve the web sales funnel.
• Evidence Based Decision Making
  Converting the visitors you already have on your website can be easier than finding new ones. By understanding just a few figures from your web stats, you can make better, more informed management decisions. Find out what these key performance indicators are and what you need to look for.

Who should attend this seminar?

Small Business Owners/Managers, CEOs, CFOs, Marketing Directors, Web Managers, Communications Directors, PR Professionals and Web Agencies.

How much does it cost?

There is no charge for this seminar but places are limited so prior booking is essential.

Where is it on?

The seminar will be held in The Carlton Hotel, Tralee.

How do I register my place?

Please register your place online through our website at www.kerryenterprise.ie

Please contact Fiona Leahy at the Kerry County Enterprise Board on 066 7183502 or fiona.leahy@kerrycoco.ie with any queries.