Business Growth Programme

Programme Overview

This programme is aimed at business owners who wish to sustain and grow their businesses in challenging times. The reality is that we cannot change the economic environment, the scarcity of funding from our banks, and the fact that people are less inclined to spend these days.  It is crucial, therefore, to focus on what we can control and what we can influence.

We can establish real clarity around what we wish to achieve in our businesses.  We can set SMART goals and identify exactly what needs to be done to achieve those goals.  We can ensure that our time, energy, resources and cash are all focused on the vital few high pay-off activities which bring us towards the achievement of those goals.

We can proactively manage our approach to cashflow and the many other financial challenges we face.

Even if we have little or no budget for marketing and advertising, we can still promote our businesses in efficient and cost-effective ways. 

We can use our time more efficiently, prioritise for success and reduce or eliminate procrastination.

No economy, economist or bank manager can prevent us from doing these things.

Like any other effective training and development activity this programme is extremely participative with numerous activities and action plans to be completed, all based around your business and what is needed for successful growth.
The facilitator, Aidan Murray of 360 Solutions, will speak with each participant before the programme commences, and tailor aspects of the content according to the profiles and needs of the participants.

Business Growth Programme Dates

MODULE BREAKDOWN

1. PLANNING YOUR BUSINESS’ SUCCESS

• a. Draft rough 5 year targets
• b. Draft 1 year Hoshin Plan
  i. Most important areas of my business
  ii. Key SMART goals in each area
  iii. Pivotal activities / projects to achieve key SMART goals
• c. Ensuring time, energy and money spent on the vital few activities which will generate the required business results

2. MANAGING YOUR TIME FOR PERSONAL EFFECTIVENESS

• a. Defining Time Management
  i. Define a personal meaning of time
  ii. Identify the benefits of time management
  iii. Identify how effective time management can increase productivity and lower stress
  iv. Assess your own time management skills
• b. Prioritising Time Use
  i. Identify the purpose of planning
  ii. Create a priorities chart
  iii. Distinguish between important and urgent
  iv. Identify the causes of procrastination
  v. Identify time wasters and ways to overcome them
• c. Adopting a Time Management Approach
  i. Explain how time management is a way of thinking
  ii. Identify values and roles
  iii. Identify the value of goal setting
  iv. Use a tool to “remap” yesterday
  v. Identify Time Management Tools
• d. Enhancing Your Time Management Skills
  i. Write an action plan for improving time management skills
  ii. Complete a Performance Plan for using the knowledge and skills you developed in this module to assist with personal growth and development

3. ALL THINGS FINANCE

• a. Focus areas to be determined – based on profiles and requirements of participants

4. MARKETING ( Part 1 ) – MARKETING FOUNDATION STRATEGIES

• a. The 20 Strategies critical to the success of any business
• b. Outputs to include :
  i. Target Market Identification & Segmentation
  ii. Features translated into Benefits
  iii. Sales Barrier Demolition
  iv. Social Proof Opportunities

5. MARKETING ( Part 2 ) – THE COPYWRITER’S ALCHEMY

• a. Understanding why 99% of marketing pieces are totally ineffective
• b. How to write marketing pieces to generate the required response
• c. Identifying the 9 Marketing Assets for any marketing piece to attain ROI
• d. Drafting your own marketing piece

6. PUTTING IT ALL TOGETHER – ACTION PLAN FOR SUCCESS

• a. Amalgamate output from sessions 1 – 5
• b. Ensure clarity and alignment between
  i. Overall Hoshin Plan
  ii. Personal Action Plan
  iii. Sales & Marketing Plan
• c. Ensure all key actions captured in refreshed Hoshin Plan
• d. Each participant 5 – 10 minute presentation on his / her 12 month plan ( optional )

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