Online Marketing: How to increase web traffic, leads and sales

Who will benefit from this course?

The owner / manager of a business who has a website and wants to understand how

to generate more traffic and leads / sales from it.

Objectives:

If you are in the dark as to why your website isn't generating enough traffic or sales,

this course will teach you the techniques that could dramatically increase the amount

of traffic to your website and how to then turn those visitors into leads and sales. The

course is packed with tips and actions that are easy to implement back at the office

and you will leave the course with an online marketing toolbox that will make online

marketing a breeze.

Content:

•  How to develop your internet marketing plan 
•  You need an effective website - How to avoid the most common web design
  mistakes and how best to design your site.
• Eight methods for driving website traffic
• How to appear high up in Google search results
• Detailed action plans on how to turn the traffic into leads and sales
• How to measure the effectiveness of your marketing activity
• What you will leave the course with
• A clear understanding of what you need to do in order to have your site appear
  high up in Google search results
• A clear understanding of how to develop an internet marketing plan for your
  business
• A clear understanding of how to convert your traffic into more leads and sales
• Access to an online marketing toolbox - full of free useful tools to help
  improve your marketing
  

About the trainer:

Evan Mangan is director of The Marketing Crowd and previously worked as Head Of
European Marketing for Yahoo! Mobile, Head of Direct and internet marketing at
Orange and head of Internet Marketing at BT

Book Your Place Now!